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Senior University: Moonlight in Duneland

Moonlight in Duneland: The History of the South Shore Line’s Marketing Campaign of the 1920s The Chicago, South Shore, and South Bend Railroad has served as a Calumet Region icon for over 100 years. During its Golden Age in the 1920s, the South Shore Line enjoyed financial success, as it transported record numbers of passengers between Chicago and South Bend. Much of that success was due to a vigorous marketing campaign to attract riders, including advertising, newsletters, maps and other printed materials, and, of course, the beloved South Shore Line posters. This session will detail the components of that marketing campaign and include the viewing of a number of original 1920s posters. 10 a.m. - noon, Friday, Aug. 2 Senior University workshops are free and open to all those age 55 and better! Registration is required. To register, contact the Center for Urban and Regional Excellence at 219-980-6907 or curesu@iun.edu. This program has been made possible through a grant from Indiana Humanities in cooperation with the National Endowment for the Humanities.
Friday August 02, 2019 10:00 AM
Friday August 02, 2019 12:00 PM
Indiana University Northwest
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Sponsoring Unit(s)
Center for Urban and Regional Excellence
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